**As published in RCR Wireless News**

BARCELONA – As BBC’s director of future media and technology announced the broadcaster’s latest plans for the mobile platform he did, frankly, what more media outlets should do: took the industry to task for its increasingly fragmented approach to content.

“We find it rather strange that the burden falls on us to reformat and repurpose our programming and content for every other platform and every device that comes out every six months,” Erik Huggers said in a brief keynote at Mobile World Congress. “Is it really necessary for us to have that fragmented of a market? Do we really all need our own app store?” Read the full story