**As published in RCR Wireless News**

BARCELONA – For Nick Rhodes, the keyboardist in Duran Duran, technology has never been an afterthought, but rather something he’s tried to leverage every step of the way in the band’s 29-year career.

Whether its music videos, live show experiences or interactive engagement with fans, Rhodes has consistently tried to stay ahead of the curve, he said at a series of mini keynotes on mobile entertainment.

“When we’re making a new product, we first obviously create the songs and think about what visually we’re going to do, but then, you know, how do you get it out to people,” he said. Read more