**As published in RCR Wireless News**

SAN DIEGO – When a trend or shift requires a new phrase or way of thinking, you can bet it carries tremendous impact – the implication being that it goes beyond words. If there’s one factor that’s impacting the mobile enterprise more than anything else it would have to be the “consumerization” of technology in the workplace.

“Things happen in consumer markets first and then they impact businesses,” explained David Mitchell Smith, VP and Gartner fellow here at Gartner’s Wireless, Networking and Communications Summit. Smith delivered a nearly hour-long presentation on the impact of consumerization on the mobile enterprise while throwing in advice and the occasional words of encouragement for businesses already feeling the effect.

“Consumerization is not a strategy … it’s not something you can adopt,” he said. Though this shift has led to what Gartner refers to as “the IT Civil War,” Smith said “it can’t be stopped; it can be dealt with” Read more