**As published in RCR Wireless News**

BEVERLY HILLS, Calif. — Looking south over the Los Angeles landscape from a balcony adjoining his top-floor suite, Jamie Foxx says he has some big plans for mobile.

It’s hard not to take him at his word, especially considering the crowd of mobile marketing leaders that were hanging around his press room the day before his keynote at the Mobile Marketing Forum.

After getting his start in comedy in the early ‘90s — think back to LaWanda from his “In Living Color” days — Foxx has gone on to become the quintessential superstar. Read more

** As published in FierceWireless **

Mobile advertising has had its share of fits and starts. It hasn’t really taken off–and not for lack of want or opportunity, but rather confusion and a justifiable perception that wireless subscribers’ personal information could land into the wrong hands.

How can network providers overcome the perception that advertising might impede on customer privacy?
Mike Wehrs, president and CEO of the Mobile Marketing Association, said it’s all about disclosure. Network providers should make their privacy disclosures permanent and readily available, he said. End users also need to feel like are in control through a simple opt-in or opt-out mechanism, and be given the ability to purge all the information that’s been held about them. Read more