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	<title>Eye on Mobile &#187; mobile marketing</title>
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		<title>@MWC: Brands, ad agencies suspicious of mobile marketing hype</title>
		<link>http://eyeonmobile.com/2010/02/mwc-brands-ad-agencies-suspicious-of-mobile-marketing-hype/</link>
		<comments>http://eyeonmobile.com/2010/02/mwc-brands-ad-agencies-suspicious-of-mobile-marketing-hype/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 23:00:39 +0000</pubDate>
		<dc:creator>Matt Kapko</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Amobee]]></category>
		<category><![CDATA[Apps]]></category>
		<category><![CDATA[Charles Johnson]]></category>
		<category><![CDATA[Edward Kershaw]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Michael Bayle]]></category>
		<category><![CDATA[Microsoft Mobile Advertising]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[Nielsen]]></category>
		<category><![CDATA[Tech]]></category>
		<category><![CDATA[Telefonica 02 UK]]></category>
		<category><![CDATA[Tim Sefton]]></category>
		<category><![CDATA[Video+TV]]></category>

		<guid isPermaLink="false">http://eyeonmobile.com/?p=257</guid>
		<description><![CDATA[**As published in RCR Wireless News** BARCELONA &#8212; &#8220;No doubt about it, to some extent we&#8217;re selling change,&#8221; Tim Sefton, customer director of Telefonica O2 UK, said today on a mobile marketing and advertising panel. That fact more than anything may be why for nearly the past decade, executive after executive has defined this and [...]]]></description>
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		<title>Protecting subscribers&#8217; information a key element of mobile advertising</title>
		<link>http://eyeonmobile.com/2009/09/protecting-subscribers-information-a-key-element-of-mobile-advertising/</link>
		<comments>http://eyeonmobile.com/2009/09/protecting-subscribers-information-a-key-element-of-mobile-advertising/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 06:28:37 +0000</pubDate>
		<dc:creator>Matt Kapko</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[consumer privacy]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[MMA]]></category>
		<category><![CDATA[mobile advertising]]></category>
		<category><![CDATA[mobile marketing]]></category>

		<guid isPermaLink="false">http://eyeonmobile.com/?p=97</guid>
		<description><![CDATA[** As published in FierceWireless ** Mobile advertising has had its share of fits and starts. It hasn&#8217;t really taken off&#8211;and not for lack of want or opportunity, but rather confusion and a justifiable perception that wireless subscribers&#8217; personal information could land into the wrong hands. How can network providers overcome the perception that advertising [...]]]></description>
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