**As published in RCR Wireless News**

LOS ANGELES – To hear Comcast Corp.’s chairman and CEO Brian Roberts tell it, the cable industry is on a collision course with destiny. The seemingly neatly divided world of entertainment that Roberts first jumped into as the son of Comcast’s founder Ralph Roberts is no more.

If all goes his way, the family-run business will pass all regulatory hurdles and close its $30-billion dollar deal to snatch up the controlling interest in General Electric’s NBC Universal by the end of the year. Surely few, if any in the audience here for Roberts’ keynote could have dreamed two decades ago of a cable operator becoming so powerful and flush enough with cash that it could take control of a content juggernaut like NBC. Read more

**As published in digiday:DAILY**

Publisher: Verizon Wireless Price: Free Platform: Android
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Functionality: B
Fun Factor: A
Overall: A-

Ending a multi-year exclusive deal with Sprint Nextel Corp., Verizon Wireless scooped up a major win earlier this year when it landed a deal with the National Football League to exclusively carry the brand on mobile for the next four years.

Although the regular season is still four long months away from kickoff, the nation’s largest carrier took advantage of the off-season hype by launching its marquee NFL Mobile app less just in time for the 2010 NFL Draft, which ran from April 22-24.

The carrier admits the app is still in the growing phase, but most of the must-have features for any NFL fan – news and information, 2010 season schedules, player profiles, draft prospects, team updates, and analysis – are already in play. What really sweetens the pot though, particularly for millions of cable TV subscribers still locked out of access to NFL Network, is a live 24/7 stream of the all-things-football channel. Read more