**As published in digiday:DAILY**

Publisher: Verizon Wireless Price: Free Platform: Android
Advertising: None
Functionality: B
Fun Factor: A
Overall: A-

Ending a multi-year exclusive deal with Sprint Nextel Corp., Verizon Wireless scooped up a major win earlier this year when it landed a deal with the National Football League to exclusively carry the brand on mobile for the next four years.

Although the regular season is still four long months away from kickoff, the nation’s largest carrier took advantage of the off-season hype by launching its marquee NFL Mobile app less just in time for the 2010 NFL Draft, which ran from April 22-24.

The carrier admits the app is still in the growing phase, but most of the must-have features for any NFL fan – news and information, 2010 season schedules, player profiles, draft prospects, team updates, and analysis – are already in play. What really sweetens the pot though, particularly for millions of cable TV subscribers still locked out of access to NFL Network, is a live 24/7 stream of the all-things-football channel. Read more