**As published in RCR Wireless News**

BARCELONA – “Any piece of content should be playable within five seconds.” That’s the goal Spotify is after with its hugely popular music service that barely anyone outside of Europe has ever heard of, CEO and Founder Daniel Ek said during a keynote.

In his elevator pitch, Ek described Spotify as an iTunes-like experience that allows users to access all of the world’s music.

The two-tiered platform is broken up into a free, ad-supported model and a premium model that allows users to access and cache their entire music library on their mobile device. Based on the latest exchange rates, the premium service costs $13.60 in Spain, France, Sweden, Norway and Finland; and $15.68 in the United Kingdom. For that price, users can download as many songs as they want every month. Read more