**As published in RCR Wireless News**

SANTA MONICA, CALIF. – Few, if any, technologies have taken off as quickly as smartphones have in the United States and it’s changing the American lifestyle in the process. At the end of 2008, the U.S. market had a smartphone penetration rate of 15%; it’s currently at 24% and The Nielsen Co. is predicting we’ll see a 49% adoption rate by the end of 2011.

Lucy Hood, a former Fox Mobile executive and now executive director at University of Southern California’s Institute for Communications, Technology and Management, said that while the devices and connection speeds have changed, usage patterns have not been disrupted. As a whole, smartphones are primarily used to communicate first, seek information second and entertain as a tertiary function, she said.

In the latest study conducted by the USC think tank, it found that mobile video consumption is still woefully underused. Even more discouraging than the level of use, according to Hood, is the reason why mobile TV and video has failed to live up to the hype: it’s still a poor experience for most users. Read the full story

**As published in RCR Wireless News**

SANTA MONICA, Calif. – Kicking off a panel dedicated to video on smartphones at Digital Hollywood yesterday, The Nielsen Co.’s VP of mobile media presented some astonishing statistics that frame the intense battle that’s getting underway between Google Inc.’s Android operating system and Apple Inc.’s iPhone.

Citing fresh data that the research firm put together just in time for the event, Jerry Rocha said smartphones running on the Android operating systems are beating or tying with the iPhone in many use categories. Time will tell whether Android users will maintain their high use data services, but if the trend stays on track Apple might be outdone at its own game very soon.

Android users are outperforming iPhone users on location-based services and mobile video while both user groups are in a dead heat for mobile Internet use at an overall rate of 88%, Rocha said. Data services on the Android operating system has taken off in just the past couple quarters and is currently running at a year-over-year growth rate of 352%, he added. Read the full story