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	<title>Eye on Mobile &#187; The Nielsen Co.</title>
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		<title>@ Digital Hollywood: How smartphones define us, why video hasn&#8217;t taken off</title>
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		<pubDate>Fri, 07 May 2010 21:00:34 +0000</pubDate>
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		<description><![CDATA[**As published in RCR Wireless News** SANTA MONICA, CALIF. – Few, if any, technologies have taken off as quickly as smartphones have in the United States and it&#8217;s changing the American lifestyle in the process. At the end of 2008, the U.S. market had a smartphone penetration rate of 15%; it&#8217;s currently at 24% and [...]]]></description>
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		<title>@ Digital Hollywood: Finding a place for mobile TV in a data-loving world</title>
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		<pubDate>Wed, 05 May 2010 21:00:19 +0000</pubDate>
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		<description><![CDATA[**As published in RCR Wireless News** SANTA MONICA, Calif. – Kicking off a panel dedicated to video on smartphones at Digital Hollywood yesterday, The Nielsen Co.’s VP of mobile media presented some astonishing statistics that frame the intense battle that’s getting underway between Google Inc.’s Android operating system and Apple Inc.’s iPhone. Citing fresh data [...]]]></description>
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