**As published in RCR Wireless News**

For the first time since 2008, Apple Inc. (AAPL) declined to introduce a new iPhone today at its annual Worldwide Developers Conference in San Francisco. CEO Steve Jobs and his team of executives pulled few, if any, surprises on stage, however the software and services upgrades announced today are arguably the biggest leap forward for iOS as a whole since Apple launched the App Store and opened up its platform to third-party developers more than three years ago.

While Apple’s series of announcements about iOS 5 and iCloud were significant, they’re also likely to receive a tempered reception because most of the news fell in line with rumors that were in heavy circulation leading up to today. On the flip side, Apple stirred up the mobile pot some more and likely upped the game for many startups and enterprise-focused incumbents that rely on its platform and massive user base for customers and revenue. Read more

**As published in RCR Wireless News**

SAN FRANCISCO – Although millions of fanboys and industry watchers have already seen what turned out to be the new iPhone 4 today, Apple Inc. CEO Steve Jobs still had a few surprises up his sleeve to share during his keynote at the company’s annual developer gathering.

If there is any less excitement or anticipation for Apple’s game-changing mobile device, that sure wasn’t apparent this morning. Lines began forming around the building at 6 a.m. this morning and when the gates to the main hall were finally raised for Jobs’ keynote there was a mad dash for seats (press included). The whole experience felt very rock concert in typical Apple fashion. Read more